Florals is a virtual floral boutique rooted in emotion, detail, and artistic expression. Known for its wild yet delicate arrangements, the brand celebrates flowers not just as decor, but as a medium for connection, care, and beauty.
We partnered with Florals to reimagine the brand from the ground up. The goal was to translate the founder’s artistic floral language into a visual identity that feels as layered and intentional as the arrangements themselves. Every element from the typography to the textures — was designed to echo the brand’s style.
We created a full brand identity, complete with a soft, sophisticated color palette, hand-drawn textures, and illustrations directly inspired by Florals' real-life creations. These illustrations were not only used across the brand system but were also adapted into printed keepsakes — like bookmarks and tags — allowing the brand’s touch to linger long after the flowers are gone.
Packaging played a key role in extending the brand experience. We designed wraps, stickers, and gifting elements that feel intimate and special, enhancing the unboxing moment while staying true to Florals’ values of simplicity and soul.