Coordinates is a high-fashion street wear brand that believes clothes should have meaning. To achieve this, they weave the geographical coordinates of different location on Earth into their garments to represent various humanitarian causes, which they donate a portion of all their proceeds to. For this branding project, we went simple yet effective, opting for a universal blue, minimalistic black and white text, and integrated mathematical geographical symbols into the designs to keep the brand’s mission at the forefront of their visual identity.
