Kayyali Roca is a luxury, high-end ceramics distributor that has been providing beautiful, state-of-the-art sanitary fittings, bathroom furniture, and tiling since 1952. For this full rebranding project, we first tackled the logo, giving it a sophisticated, modern reinvention by incorporating the ‘K’ initial with a droplet of water; this symbolizes the primary function of this reputable brand as a valuable distributor of sanitary fittings. We then designed original icons to correspond with the different functionalities of their products, creating a seamless identity across all aspects of the branding.